Pro Copywriter Salespage Snapshot
Chapter 1: The Power of the Copywriter
Being a great copywriter is almost like having a secret super power. As a copywriter, you will be tasked with filling pages with content designed to describe products and services and convince the reader to buy or at least sign up for more information.
If you become good at this, then you’ll have the ability to sway the hearts and minds of your visitors and get them to think exactly what you want them to think. The web design is what attracts people to your page and the marketing is what helps them find it in the first place… but it’s the copywriting that will convince them to act once they get there. It is the final and most important piece of the puzzle.
Think of a great copywriter as a salesman, mixed with some kind of hypnotist. You’ll have the ability to sway opinions and trigger almost any action that you require for your business. Like Kaa from The Jungle Book… Even if that means selling snow to an Inuit! (Remember though: with great power, comes great responsibility!)
If you are currently struggling to get the kind of sales you want then, or if your visitors are leaving your pages almost as soon as they arrive; your copywriting might be what’s letting you down. A grammar or spelling mistake can be enough to completely under-mine any trust that your visitors might have had in your business, while bland or dull copy will just motivate them to leave without taking any kind of action.
Even if your copy is passable and you’re getting respectable 2% conversion rates… swapping this out for expertly written copy can be enough to increase your conversions to 10, 20 or 30%… and to create long-time fans and subscribers in the process.
This book will show you how to do exactly that and much more. You will learn the basics of good writing but you’ll also learn the specific methods you need to employ if you’re going to become an above average copywriter for the web. You’ll learn how to quickly and effectively convey important information, you’ll learn how to ensure people keep reading and don’t leave your page and you’ll learn how to make someone want a product or service and feel as though they absolutely must act on that desire right away.
Here’s what you’ll discover in the Pro Copywriter guide:
- What is takes to become a TRUE copywriter
- Planning – How to plan your copy to prevent producing a mess
- Effectiveness: What phrases and grammar work best?
- How can you make small changes to your copy that deliver results?
- Why is one piece of copy better than another?
- What makes people ACTUALLY buy?
- How to use ‘power’ phrases that force customers to purchase
- How to write better copy than ANY of your competitors
- …and much, much more!